- Reviews (0)
Career Management 4th Edition by Jeffrey H. Greenhaus, Gerard A. Callanan, Veronica M. (Maria) Godshalk
Edition: Fourth Edition
International Business Hill 9th Edition Test Bank0 out of 5
Name: International Business
Instructor Manual For Cengage Advantage Books: American Government and Politics Today, Brief Edition, 2014-2015, 8th Edition by Steffen0 out of 5ISBN-13:978-1285436388ISBN-10:1285436385
Chemistry The Molecular Nature of Matter and Change Silberberg 7th Edition Solutions Manual0 out of 5
Name: Chemistry The Molecular Nature of Matter and Change
Author: Silberberg Amateis
Solution Manual for Designing the User Interface: Strategies for Effective Human-Computer Interaction, 5/E 5th Edition : 03215373510 out of 5
A Comprehensive Solution Manual for Designing the User Interface: Strategies for Effective Human-Computer Interaction, 5/E ISBN-10: 0321537351 ISBN-13: 9780321537355
Solution Manual for Fundamentals of Database Systems, 6/E 6th Edition : 01360862090 out of 5
A Comprehensive Solution Manual for Fundamentals of Database Systems, 6/E By Ramez Elmasri, Shamkant Navathe, ISBN-10: 0136086209 ISBN-13: 9780136086208
Solution Manual for Operating Systems: Internals and Design Principles, 8/E 8th Edition : 01338059130 out of 5
A Comprehensive Solution Manual for Operating Systems: Internals and Design Principles, 8/E By William Stallings ISBN-10: 0133805913 ISBN-13: 9780133805918
Test Bank for Starting Out with C++: From Control Structures through Objects, Brief Edition, 7/E 7th Edition : 01329268650 out of 5
A Descriptive Test Bank for Starting Out with C++: From Control Structures through Objects, Brief Edition, 7/E By Tony Gaddis, ISBN-10: 0132926865 ISBN-13: 9780132926867
Financial Statement Analysis, 11th Edition Test Bank – K. R. Subramanyam0 out of 5
Title: Financial Statement Analysis
Edition: 11th Edition
Test bank for Computer Security: Principles and Practice 3e by Stallings 97801337739270 out of 5
Solution Manual for Marketing 12th Edition by Kerin0 out of 5
Marketing, 12e utilises a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements. They have evolved and adapted to changes in student learning style preferences, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below.
- Publisher: McGraw-Hill/Irwin; 12 edition (January 15, 2014)
- Language: English
- ISBN-10: 0077861035
- ISBN-13: 978-0077861032
High Engagement Style
Easy-to-read, conversational, high-involvement, interactive writing style that engages students through active learning techniques.
Rigorous Pedagogical Framework
Pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, Applying Marketing Knowledge exercises, Building Your Marketing Plan guidelines, video and written cases, and other helpful supplements.
Traditional and Contemporary Coverage and Examples
Comprehensive and integrated coverage of traditional and contemporary marketing concepts supported by current and interesting examples.
The use of powerful technical resources and learning solutions, such as Connect, LearnSmart with SmartBook, www.kerin.tv, www.kerinmarketing.com, and QR codes.
Marketing Decision Making
The use of extended examples, cases, and videos involving people making marketing decisions.
Vivid and accurate description of businesses, nonprofit organizations, marketing professionals (including many of whom are women and minorities), and entrepreneurs – through cases, exercises, and testimonials – that allows students to personalise marketing and identify possible career interests.
Course Management System Integration
Marketing, 12e content can be integrated with the following online course management systems: Blackboard, WebCT, eCollege, Moodle, and Desire2Learn.
The goal of Marketing, 12e is to create an exceptional experience for today’s students and instructors of marketing. The development of Marketing, 12e was based on a rigorous process of assessment. The outcome of this process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education.